Challenge

‍

Stephen's extensive portfolio of brand development, campaign execution, and extensive insights content on Youtube was undiscovered by his target market. While referrals and word of mouth brought clients, capturing more market share required broadening his digital footprint.

‍

His existing website didn't capture his skills, experience, and insights at the level his work deserved. This meant working harder to share work with potential clients and slowing growth. The priority was twofold: improve Stephen's brand positioning by giving his expertise proper representation, and capture more of his target audience through organic growth.

Approach

‍

I interviewed Stephen multiple times to understand his approach and experience. I conducted extensive competitor research, finding opportunities to position his expertise through strategic content pillars on his website.

‍

I prioritized building a more effective content strategy because Stephen's experience and insights were clear. They were simply under-leveraged. By capturing what he was already doing more effectively, I was certain he'd gain market share.

‍

To maximize efficiency, instead of designing from scratch, we found a Webflow template that captured Stephen's brand tone. Using this as a base, I edited the underlying design system and CSS classes before building out the database, key templates, and implementing SEO features.

Solution

I delivered a high-performance Webflow website: mobile-friendly, elegantly designed, and optimized for search engines and AI crawlers. With a clear content strategy, Stephen now has tools to continuously add to his website and expand his reach.

‍

Key features included:

• Mobile-friendly, SEO, GEO, and AI-optimized website
• 4 CMS collections enabling content portfolio growth, services, and insights
• Conversion workflow turning prospects into clients
• Google Search Console, Tag Manager, and Analytics implementation with monitoring reports

‍

This was a solo project. I led and delivered the website content strategy, page template design and build using the existing design system as a template, backend and CMS build, and all Google product implementation.

‍

Outcomes

‍

The website delivered immediate impact:

• 2 potential clients within 1 week of launch
• Immediate SEO gains leveraging Stephen's extensive YouTube channel through a new insights collection
• Lighthouse scores of 100 for performance, SEO, and best practices

‍

Stephen now has a high-caliber portfolio that reflects the quality of his work, improving brand value and making a strong impression with prospects since launch.