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Portfolio

Things I've been building

Recent projects across product and web development.

Modernising a full business unit on a major real estate marketplace

Led end-to-end modernization of core platform systems for REW. Redesigned data architecture, automated ad-tech products, and built AI-enabled business intelligence tools.

Product management

Bootstrapping a triathlon race team and membership product from 0-1

Led product discovery and development for a digital triathlon membership. Validated consumer pain points, built platform, community features, and launched beta product.

Product management

Taking a new boxing brand to market

Led full GTM for Monarc boxing. Validated business model pre-launch using JTBD and Lean Startup frameworks. Built website, CRM, client and admin workflows.

Product management

Portfolio website development and SEO growth

Built content strategy, implemented SEO optimization, and created conversion workflows that immediately captured new clients and market share.

Website development