Portfolio

Selected work and recent project delivery

A sample of projects delivered for B2B and B2C clients. Each project represents a specific problem solved through product strategy, technical execution, or AI-enabled automation.

Modernising a full business unit on a major real estate marketplace

Led end-to-end modernization of core platform systems for REW. Redesigned data architecture, automated ad-tech products, and built AI-enabled business intelligence tools.
Product management
B2C, B2B
2021 - 2026
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Bootstrapping a triathlon race team and membership product from 0-1

Led product discovery and development for a digital triathlon membership. Validated consumer pain points, built platform, community features, and launched beta product.
Product management
B2C, B2B
2025
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Taking a new boxing brand to market

Led full GTM for Monarc boxing. Validated business model pre-launch using JTBD and Lean Startup frameworks. Built website, CRM, client and admin workflows.
Product management
B2C
2025
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Portfolio website development and SEO growth

Built content strategy, implemented SEO optimization, and created conversion workflows that immediately captured new clients and market share.
Website development
B2B
2026
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